5 Ways You Can Use MixRank to Make More Money
Here’s how you can use MixRank to scale up your campaigns right now:
Easy Placement Targeted AdWords Campaigns
The easiest way to use MixRank to build campaigns is through placement targeting on the content network. Just find an advertiser in your space and export all of their traffic sources, which you can then import to your AdWords account. With placement targeted campaigns, you don’t have to worry about keywords, relevance, etc. We give you the competition’s profitable traffic sources, you can just target them directly and steal competitors’ traffic.
Building PPV Target Lists in Seconds
MixRank is an incredible tool for PPV/CPV advertisers, especially in expensive markets like finance, diet, etc. Until now, there has been easy way to quickly build high traffic target lists for PPV campaigns.
Building a target list manually is too time consuming and will never give you enough traffic. Scraping SERPS or Quantcast related sites doesn’t really work anymore, because everyone’s doing it. But analyzing contextual ads is a completely untapped strategy.
If an advertiser is paying lots of money for clicks from a site, you can bet it’s a pretty damn good traffic source to pop over. What you want to do here is search the site of the offer you’re promoting and related offers, and sort the list of their traffic sources by Uniques to find the high traffic sites they’re buying traffic on. Then just use that list to build out your PPV target lists.
Laser Targeted Direct Media Buys
Another great way to use this data is for direct site buys. Just look at the sites an advertiser is running on consistently through AdSense…say more than 5-10 days in a row. Those sites are hyper-relevant to this advertiser and are sending them their highest quality traffic!
Email those publishers directly, and offer to pay them to replace the current AdSense ads they’re running with your own banners for that offer. Since Google won’t be taking a 30% cut, you can offer more than they’re getting from AdSense and still run the campaign profitably.
Rapid Linkbuilding for SEO
An unexpected application we’ve found from our beta users is linkbuilding for SEO. Advertisers are paying for every click from the sites in our database. This means that
1. Those sites are highly relevant to that advertiser’s niche and
2. The traffic those sites send converts well enough that it’s worth paying for.
Now imagine if you could get all of the traffic advertisers are paying thousands of dollars for for free. As it turns out, sites running AdSense ads for an offer are excellent targets for linkbuilding in that same market. Contact the webmasters for link building directly, or simply research what search terms they rank for with keyword tools to get ideas about which keywords convert well in your market.
Replicating Ad Copy Across Traffic Sources
The ads section of a MixRank report can be useful too, especially if you see an advertiser that has been testing lots of different ads. Once you’ve found the ad copy that works best for an advertiser on Google Content Network, you can use those same copywriting techniques elsewhere. Ad copy that works well on Google should also perform on Yahoo, Bing, and even Facebook Ads.